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Logo Modernism. Jens Muller

Logo-Modernism.pdf
ISBN: 9783836545303 | 432 pages | 11 Mb

• Logo Modernism
• Jens Muller
• Page: 432
• Format: pdf, ePub, fb2, mobi
• ISBN: 9783836545303
• Publisher: Taschen America, LLC

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Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Text in English, French, and German

Logo Modernism: Jens Müller, R. Roger Remington - Amazon.ca
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Jens Müller - Logo Modernism (Design) jetzt kaufen. 1 Kundrezensionen und 5.0 Sterne. Innenarchitektur / Design… Logo Modernism (English, French and German Edition) - Amazon.com
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Logo Modernism, a comprehensive book of over 450 pages, features the work of eight important logo designers and showcases over 5,000 historic logos. Comprehensive Logo Catalogs : graphic design book - Trend Hunter
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logo modernism logo Trademarks are a pretty rich subject. Proof: A Slate magazine article reports that famous graphic designer Jens Müller is  Three TASCHEN Titles: Logo Modernism, Logo Design - Facebook
One of the few publishers that's still developing new titles devoted to logos is art book publisher TASCHEN. It has just released Logo Modernism, examples of  Logo Geek on Twitter: "Another book for my wish list! Logo
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Cover image for Logo Modernism · More Info · Logo Modernism | Hardcover Jens Muller | R Design / Graphic Arts - Branding & LOGO Design Release date  optik — Kommunikation und Gestaltung — Logo Modernism
Logo Modernism. Autor Jens Müller hat für diese einzigartige Publikation mehr als 6000 Markenzeichen aus der Zeit zwischen 1940 und 1980  Logo Modernism | design: branding + logos | Pinterest
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